Technologies for web marketing

Provided by: 

UNIPI

From: 

M.Sc. in Data Science and BI

Sede: 

Polo Fibonacci, University of Pisa

Lecturers: 

Salvatore RUGGIERI

Semester: 

2

Hours: 

48

Exam: 

Y

Timetable: 

https://www.di.unipi.it/en/education/mds/timetable-mds

Educational Goals: 

The student who completes the course successfully will have a solid knowledge about information technologies for marketing decisions in the web, on how to market effectively, on how to being truly connected with customers, on how to improve the customer experience on a web site, on how to invest available resources, and on how measure success using web marketing technologies. The student will be able to understand and classify the large number of problems that arise in the application field of web marketing. The student will have be aware of the many privacy and legal issues related to web tracking, user profiling, and to the application of advertising, personalization and social media marketing strategies.

Prerequisites: 

Some knowledge of how the Internet as a network, and some Internet programming (HTML, Javascript). Students must be fluent in English (the course is part of a Master degree held in English).
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